yada yada yada...
Ever get bored reading?
Even those of you who are by definition reading this, probably have a low tolearance for bullshit and blah blah blah, yada yada yada..
You probably skimmed the blahs and yadas in that last sentence.
And yet when we get the chance to sell sombody something, we tend to go on and on about.... well, us.
We think the more 'stuff' we throw at the consumer, the better - and while that may be true from a content marketing approach, there's something to be said for not forcing everyone to experience everything, just because someone else thinks it's cool.
The availability of information doesn't make the average first-time consumer dig deep into everything - we'd all rather start with a taste and commit when we're ready.
Why eat a whole chicken when you can hit up a buffet?
My point is - brands that choose to speak up about themselves, ought to do so in a clear and concise manner.
Strike while their attention is fixed and make yourself available in their pheripheral for when they are ready to choose you as a brand - on their time, not yours.
Understand unique and different user experience strategies (within your target market) and make sure you cater to each and every one of them.
Need help saying less? Believe it or not, I can help.