What's in a name?
When it comes to branding, your name can go a long way towards telling people who you are and what you do. Take my name for example - Candid speaks to the fact that you'll always get a no bullshit evaluation of your brand and opportunities.
But there is much more to a brand than the name.
For example, take a look at your phones contact list. Chances are you have much more in there then the first and last names of everyone you've ever connected with.
Take mine for example - in the Ds alone I can see:
- Don't Pick Up (this is a very pushy Ford salesperson)
- Downstairs Dick (ex neighbour)
- Drummer Dan (one of three Dans - arguably the coolest)
- Da Man (a good friend)
- Doogies Girl (my friend Hauser's GF)
- Drapes (an old Kijiji contact)
and last but not least, Desperate Double Ds (I should delete that one for the sake of my marriage. I'm deleting that one.)
I know exactly who each of these people are and I have a different and valued relationship with each and every one - and their real name is not what defined that connection.
The same can be said for naming your brand. It's less about the name and more about the relationship you build with those you connect with.
True, a name can help define your brand in the early going, especially if it connects directly to what you do, but before you spend too much time and money on picking that perfect name, consider the big brands you recognize today. Chances are it was the brand that defined the name, not the other way around.
Need help getting recognized for more than your name (especially in the early stages of your business)? Give me a call!