Ever find yourself in the self check-out aisle behind someone with a full cart of product-code-free produce and seemingly nowhere else they need to be for the next hour or two?
Frustrating isn’t it?
In today’s world of user-friendly technology, we are equipping people more than ever to take on jobs that were previously delegated to those who have the training to do it properly.
Can I be Candid?
The truth is that just because you can, doesn’t mean you should.
The same should be said for advertising your brand online.
The Internet has made it possible for anyone with the ability to type to spread the word about everything they feel needs to be said; their opinions, their accomplishments and the daily detailed minutia that fills their day.
But just like the elderly woman struggling to scan a 24-pack of Ginger Ale in the self-checkout of my local grocery store - watching someone ill-equipped to make a good impression online fail while others look on, is enough for me to put my own day on hold and ask politely if they would like some much-needed help.
Fortunately for those who manage their own brand, I am not only one heck of a social do-gooder, I am also a marketing brand expert.
The truth is that whether you like it or not, everything you do online contributes to your brand. This is true for personal and professional brands - but when we are talking about professional brands, the results can be much worse than a cheeky or sarcastic comment from an annoyed friend.
Your brand deserves the chance to impress those who share the same values as you do, but much like the woman at the self-checkout stand holding up the line, it can be hard to look past publicized shortcomings to see the real value they offer.
The good news is there are people available to help. Those trained in the art of brand marketing that can make sure your efforts, budget and opportunities aren't wasted under the guise of good intention.
Don't leave something as important as your brand marketing to chance - contact me today to find out what I can offer in terms of a clear picture of your existing digital brand footprint, as well as the evolving opportunities that exist to help you reach your next level of success.
And if you have a full cart, do us all a favour and leave that grocery shopping chore to the professionals in aisle 7! We all have places to be!