RESEARCH, FOCUS GROUPS, SECRET SHOPPING, SURVEYS
Experience is the teacher of all things.
Julius Caesar
Find out what people really think about your business and brand offerings...
Your current and potential customers have a lot of options these days. Getting their attention is only part of the battle; you have to motivate them to act!
This can be hard to do if you don't know how your brand's message, product offering or service delivery is making them feel.
Unsolicited reviews are a great way to learn about a product or service without the hassel of leaving your office chair...
But what do you do when reliable online reviews either don't exist or don't cover what you need to know?
If you are a brand focused within Alberta, Candid Marcom can provide you real-life data so you can confirm, adjust or reconsider your current branding, user experiece or marketing tactics.
CANDID RESEARCH
FOCUS GROUPS
Our resources include reliable, unbiased and demographically diverse Albertans ready to answer questions designed to help you uncover an unfiltered view of a variety of potential audiences.
Whether you have questions of your own, or want to work with Candid Marcom to develop a strategic questionnaire, working with our focus groups will help you understand the marketing and business opportunities that exist for your brand.
SURVEYS
For a more general view of your brand, services and products, Candid offers both digital and "boots on the ground" surveys.
Simply work with us to uncover the audience you want to survey, and we will utilize our online survey database to deliver the opinions of a select demographic.
Want more? We can also deliver on-site research via our street team of interviewers - just tell us where and when and we'll deliver results!
SECRET SHOPPING
Want a real-time experience audit?
Our secret shoppers are equipped to participate in and report back on a number of services, product offerings and customer experiences.
Don't just assume everything is going according to plan - be sure!
For less than the cost of losing a single customer, we will provide you with a clear picture of your service delivery that will capture an unfiltered view of your reality.