TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT..png

BRAND STRATEGY STARTS AT THE TOP

 

 

It speaks to the values of your company, and as such, should impact every decision made, activity performed, message disseminated and tool utilized. 

While many companies continue to place brand under marketing exclusively, those companies who understand the true value of branding have an in-house

Chief Brand Officer (CBO) that provides insight and direction

across all departments.

While the value of this type of strategic guidance cannot be overstated,

the costs associated with bringing a C-Suite manager can be overwhelming… 

 

An excellent compromise that captures the insight and experience

required for brand strategy without adding a six-figure salary

to the books is to hire a Fractional CBO... like me!

Branding is not just a marketing tactic;
it impacts everything you do!

CEO (2).png

CBO

ACCOUNTING

SALES

PROCESSES

TOOLS/SaaS

PUBLIC RELATIONS

OPERATIONS

HR

ADMINISTRATION

MARKETING

IR

REMEMBER

PROPER  BRANDING
INFLUENCES EVERYTHING 

HIGH-LEVEL GUIDANCE
LOW-LEVEL COMPENSATION

Macro insight.

Micro invoice.

For less than the cost of an in-house, entry-level marketing specialist,

you can contract a Fractional CBO to build your brand strategy and guide its execution. 

In addition to offering strategic insight, I offer the peace of mind and discounted pricing

that comes from using any one of my long list of preferred vendors. 

Need advice on something specific? I am always a phone call or text away.

 

Need a quick proofread, edit or write-up for something that requires extra polish?

Use the "Special Assignment" hours for anything under the sun. 

Together we can train your internal team or I can custom build the right-fit team of contractors, or we can meet somewhere in the middle - either way, you get dedicated macro marketing support without the annual budgets, benefits, office needs and long-term commitment. 

There's no maximum of minimum requirement and we can go month-to-month, earning your business and supporting your needs as they come - nothing missed, nothing wasted. 

Feel free to switch back and forth between Building and Maintaining packages as needed. 

Simply choose the level of support that best suits your current needs and contact me to get started. 

1.png

TRAIN
YOUR TEAM OR
USE MINE

2,500

FRACTIONAL CBO (1).png

MONITOR,
MANAGE

RECOMMEND
 

Switch between 'Building' and 'Maintaining' packages monthly as your needs
change - ensuring everything you do remains integrated, measured
and focused on your goals.

 

 

FUNDEMENTAL GUIDANCE
FUTURE COMPENSATION

If you have a great idea and a path to market, but don't have the budgets to hire an expert marketing team, we may be able to work out a deal that equips you immediately
and only compensates me after we succeed. 

My contra offerings include, but are not limited to:

1) An exchange of shares for services
2) A promise of future work in exchange for current services
3) A willingness to use my network for that which you do have budget. 


Contact me to explore options. 

 

FRACTIONAL CBO (4).png

LOOKING FOR TRADITIONAL CONTRACTOR SERVICES?
CLICK HERE.

LOOKING FOR ONE-OFF SERVICES?
CLICK HERE.

WANT TO TALK ABOUT IT?

GET IN TOUCH

I'd love to hear from you