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User Experience Failure and other Brand Boners
Do you? Do you really? This type of mistake (albeit, not often so hilariously) happens all the time on websites, business communication materials and on social media posts. A message, be it in-your-face or subliminal, that overshadows that which the brand wanted to communicate. I'm talking about spelling mistakes on a resume or a broken link - something that makes the experience no longer worth genuine consideration. It's that image or experience that turns you off of somethi